The Hard Seltzer Innovators: Adventurous Flavors Fuel Growth

supriya maximize

Dec 4, 2023 • 4 min read

Hard Seltzer Market Overview

MMR recently published Hard Seltzer market report offers a holistic view of the Hard Seltzer market, encompassing both global players and local players operating in different countries. Through a comparative analysis of key players and market followers, this report provides an insightful industry outlook.

The Hard Seltzer Market size was valued at USD 8.7 Bn in 2022 and is expected to reach USD 35.40 Bn by 2029, at a CAGR of 22.2 %

Hard Seltzer Market Report Scope and Research Methodology

The report provides an in-depth analysis of the Hard Seltzer market, through segmentation. It analyses the market size, share, growth, and trends, along with the drivers and restraints affecting the market growth. PORTER, PESTEL analysis with the potential impact of micro-economic factors of the market have been presented in the report.

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Hard Seltzer Market Regional Insights

The report provides regional insights into the industrial gas market for North America, Europe, Asia-Pacific, South America, and the Middle East and Africa. The Asia-Pacific region is expected to dominate the market.

Hard Seltzer Market Segmentation

by Type

Organic & Natural
Craft or Artisanal
High-Alcohol Variants

Organic and Natural: Certified organic drinks, Organic Seltzers are created from full, natural ingredients that aren't genetically engineered or cultivated using artificial fertilizers or pesticides. Additionally, these organic seltzers offer hard seltzers created with organic components that are free of artificial additives and preservatives, catering to customers that value organic and natural products. With an ABV of 4%, these seltzer drinks are certified organic. Moreover, Michelob Ultra organic seltzers are low-sugar beverages with 80 calories and 0 grams of carbohydrates.

Craft or Artisanal: Craft seltzers are carbonated water mixed with alcohol and fruit flavoring. They are often referred to as spiked seltzer, alcoholic seltzer, or hard sparkling water. focusing on customers that value handmade drinks and distinctive flavor characteristics, putting hard seltzers produced by independent or small-scale breweries in the spotlight. Hard craft or artisanal hard seltzer is often beer with 4-6% alcohol content, and craft beer or seltzers contain about 14 grams of pure alcohol, countably 12 ounces of 5% beer.

High-Alcohol Variants: High-ABV seltzers have an ABV of 8% and are packed with more flavor than their predominantly hard counterparts, which have an ABV of 4% to 6%. Among the brands that sell this 8% hard seltzer are Bud Light Seltzer and its powerful varieties, Truly Extra, White Claw Surge, and Bud Light Platinum Seltzer. Bud Light launched an 8% ABV Platinum Seltzer in September 2020. Pay attention to what customers are looking for a more powerful alcoholic kick, providing hard seltzers with increased alcohol content to satisfy those seeking a more intense choice.

by Flavor

Exotic & Tropical
Citrus & Refreshing
Seasonal & Limited Edition

Exotic & Tropical: In the hard seltzer sector, consumers have shown a strong preference for tropical flavors. The popularity of tropical flavors has been steadily rising as people look for fruity and refreshing substitutes for traditional alcoholic beverages. The market for hard seltzer with a tropical flavor has grown and expanded as a result of this increasing demand. Offering hard seltzers in flavors like mango, pineapple, passion fruit, or guava will appeal to customers who adore tropical and exotic fruit tastes.

Citrus and Refreshing: In the hard seltzer industry, consumers are very picky when it comes to flavors. These tastes are well-liked by people looking for a revitalizing and refreshing drink because of their crisp, acidic flavor profile. The sector of flavors that are citrusy and refreshing has consistently gained appeal.

by Alcohol Percentage

Low- Alcohol Variants (2%-4%)
Standard-Alcohol Variants (4%-6%)
High-Alcohol Variants (7%-10%)

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Hard Seltzer Market Key Players

1. White Claw (Mark Anthony Brands)
2. Truly (Boston Beer Company)
3. Bud Light Seltzer (Anheuser-Busch InBev)
4. Smirnoff Seltzer (Diageo)
5. Bon & Viv (Anheuser-Busch InBev)
6. Corona Hard Seltzer (Constellation Brands)
7. Michelob Ultra Organic Seltzer (Anheuser-Busch InBev)
8. Vizzy (Molson Coors Beverage Company)
9. High Noon (E&J Gallo Winery)
10. Arctic Summer (Polar Beverages)
11. Two Robbers
12. Henry's Hard Sparkling Water (Molson Coors Beverage Company)
13. Maha (Beverage Trade Network)
14. Willie's Superbrew
15. Press (Lenny Boy Brewing Co.)
16. Wild Basin (Oskar Blues Brewery)
17. Crook & Marker

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Key questions answered in Hard Seltzer Market are:

Who held the largest market share in the Hard Seltzer Market?
What are the factors driving the Hard Seltzer Market growth?
What are the factors restraining the Hard Seltzer Market growth?
Which trends are expected to generate additional revenue for the Hard Seltzer market growth?
What are the recent industry trends that can be implemented to generate additional revenue streams for the Hard Seltzer Market?

Key Offerings:

Past Market Size and Competitive Landscape (2018 to 2022)
Past Pricing and price curve by region (2018 to 2022)
Market Size, Share, Size & Forecast by different segment | 2023−2029
Market Dynamics – Growth Drivers, Restraints, Opportunities, and Key Trends by Region
Market Segmentation – A detailed analysis by segment with their sub-segments and Region
Competitive Landscape – Profiles of selected key players by region from a strategic perspective
- Competitive landscape – Market Leaders, Market Followers, Regional player
- Competitive benchmarking of key players by region
PESTLE Analysis
PORTER’s analysis
Value chain and supply chain analysis
Legal Aspects of business by region
Lucrative business opportunities with SWOT analysis
Recommendations

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